WHAT WE DOWe work to create awareness about the importance of keeping children’s rights in mind when building products and services. Apps, content, services and physical products are all under this umbrella. We work to develop the Designing for Children’s Rights Guide, which instead of pointing out what is wrong, guides how to do things right.
The D4CR Guide is targeted for designers and business decision makers, and assists in implementing appropriate tools, methods and framework in order to have a final product that helps create a better world for our children and our common future. The guide is based on the 10 key principles that cover the most relevant children’s rights in the context. The children’s rights in the principles are guided by the Convention of the Rights of the Child, and UNICEF has supported the work in putting the principles together. The design guide can be found from here:
Our Mission & Vision
We’re a global community of innovators focused on setting new standards when designing for children and adolescents. We do this through practical action and raising awareness on children’s rights (based on the U.N. Declaration of the Rights of the Child) and through regarding needs in the business, service and product design processes. United and guided by a set of community-created principles, we want to build a better world by empowering companies, public institutions and individuals to make ethical products and services that respect children’s rights.